
A recent study shows that young consumers buying behavior expect brands to offer reusable, affordable products with eco-friendly packaging. Gen Z, in particular, expects brands to educate consumers about the environment. They also prefer brands to make broader changes, not just one-time efforts, which sets them apart from Millennials.
Here's how young consumers (Gen Z and Millennials) believe brands should support the environment:
🌍 Make eco-friendly products at an affordable price:
GEN Z= 46%
MILLENNIALS= 44%
🌍 Making their products reusable:
GEN Z= 45%
MILLENNIALS= 44%
🌍 Creating more eco-friendly products:
GEN Z= 43%
MILLENNIALS= 42%
🌍 Developing more eco-friendly packaging:
GEN Z= 40%
MILLENNIALS= 42%
🌍 Educating consumers about the best way to be more environmentally friendly:
GEN Z= 34%
MILLENNIALS= 26%
🌍 Incorporating eco-friendly practices into all aspects of their business:
GEN Z= 33%
MILLENNIALS= 26%
🌍 Developing environmentally friendly products even if it doesn’t look like there’s a consumer market for them:
GEN Z= 28%
MILLENNIALS= 24%
🌍 Doing internal research on the impact their products have on the environment:
GEN Z= 27%
MILLENNIALS= 25%
🌍 Keeping up with the latest research on climate change:
GEN Z= 26%
MILLENNIALS= 31%
🌍 Training their employees on environmental best practices:
GEN Z= 25%
MILLENNIALS= 28%
🌍 Shutting down parts of their business that aren’t environmentally friendly today:
GEN Z= 23%
MILLENNIALS= 20%
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