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Young Consumers Buying Behavior

A recent study shows that young consumers buying behavior expect brands to offer reusable, affordable products with eco-friendly packaging. Gen Z, in particular, expects brands to educate consumers about the environment. They also prefer brands to make broader changes, not just one-time efforts, which sets them apart from Millennials.


Here's how young consumers (Gen Z and Millennials) believe brands should support the environment:


๐ŸŒ Make eco-friendly products at an affordable price:


GEN Z= 46%

MILLENNIALS= 44%


๐ŸŒ Making their products reusable:


GEN Z= 45%

MILLENNIALS= 44%


๐ŸŒ Creating more eco-friendly products:


GEN Z= 43%

MILLENNIALS= 42%


๐ŸŒ Developing more eco-friendly packaging:


GEN Z= 40%

MILLENNIALS= 42%


๐ŸŒ Educating consumers about the best way to be more environmentally friendly:


GEN Z= 34%

MILLENNIALS= 26%


๐ŸŒ Incorporating eco-friendly practices into all aspects of their business:


GEN Z= 33%

MILLENNIALS= 26%


๐ŸŒ Developing environmentally friendly products even if it doesnโ€™t look like thereโ€™s a consumer market for them:


GEN Z= 28%

MILLENNIALS= 24%


๐ŸŒ Doing internal research on the impact their products have on the environment:


GEN Z= 27%

MILLENNIALS= 25%


๐ŸŒ Keeping up with the latest research on climate change:


GEN Z= 26%

MILLENNIALS= 31%


๐ŸŒ Training their employees on environmental best practices:


GEN Z= 25%

MILLENNIALS= 28%


๐ŸŒ Shutting down parts of their business that arenโ€™t environmentally friendly today:


GEN Z= 23%

MILLENNIALS= 20%

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