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Wishcycling. What Is It, And Ways To Stop!


young woman holding used paper goods preparing to recycle

In the pursuit of sustainability, numerous brands are making the shift towards eco-friendly packaging, with corrugated materials leading the way. While this move is commendable, there's a persisting issue on the consumer end – "Wishcycling:" the practice of placing items in the recycling bin without certainty of their recyclability. This practice can create complications within the recycling system if the item is not recyclable. So, how can we put a halt to Wishcycling? Let's explore some practical steps.


First and foremost, make sure your corrugate and paper items remain dry and clean. Moisture can compromise the recyclability of paper so it's important dry and clean when you drop it into the recycling bin. It's always a good practice to flatten cardboard boxes before depositing them in the recycling bin. This not only saves space but also ensures a smoother recycling process.


Also, familiarize yourself with local recycling guidelines to determine which materials are acceptable for recycling in your region. It's a simple step that can make a significant difference in preventing non-recyclable items from entering the recycling stream.


For more insights on optimizing your retail packaging & display distribution and brokerage services, contact WCD today at (562) 695-9295. We're ready to assist you in taking your retail packaging & display game to the next level.

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