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The Circular Life Of A Corrugated Box: The Green Journey of Sustainable Corrugated Boxes In Retail

Corrugated box with white print and green leaves flowing through image.
Unveiling the Green Journey of Corrugated Boxes in Retail

In an era where environmental consciousness is taking center stage, the corrugated industry has been spearheading a sustainable revolution. A recent life cycle assessment (LCA) study unveiled a remarkable achievement by U.S. box makers – a staggering 50% reduction in the environmental impact of corrugated boxes. The journey toward sustainability has been a continuous evolution, marked by years of dedicated improvements aimed at cutting greenhouse gas emissions.

So, what does this transformative shift mean for retail brands and stores aspiring to attract environmentally-conscious shoppers?

Recent studies indicate that consumers are not merely paying lip service to sustainability; they are actively translating their concerns into purchasing decisions. The statistics are compelling: 78% of consumers emphasize the significance of a company's purpose and values in shaping their buying choices. In a clear demonstration of commitment to environmental causes, 50% of consumers, and a whopping 70% of millennials and parents, have altered their food and grocery brand preferences based on environmental, social, or governance behavior.

Sustainability has become a pivotal factor, with 70% of millennials and parents admitting to changing brands due to sustainability concerns. The resounding message from consumers is clear – they want companies to prioritize people and the planet over profit. An overwhelming 82% of shoppers express the desire for businesses to take a stand for the greater good.

What is particularly noteworthy is the sentiment echoed by two-thirds of adults who believe that large businesses and corporations are not doing enough to mitigate the effects of climate change. This underscores a growing demand for corporate accountability and a collective push toward a greener, more sustainable future.

As the corrugated industry champions sustainability, it aligns with the evolving ethos of conscious consumerism. The circular life of a corrugated box is no longer just a manufacturing process; it's a journey that resonates with the values of a generation determined to make environmentally responsible choices.

In essence, the green credentials of corrugated boxes are not just good for the planet; they make undeniable business sense. Brands and retailers who embrace this sustainable shift are not just meeting consumer expectations; they are aligning themselves with a powerful movement driving positive change for the environment and society as a whole. The circular life of a corrugated box has become a symbol of progress, an emblem of a future where sustainability and retail seamlessly coexist.

For more insights on optimizing your retail packaging & display distribution and brokerage services, contact WCD today at (562) 695-9295. We're ready to assist you in taking your retail packaging & display game to the next level.


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