Primary and secondary packaging refers to two distinct levels of packaging used in the supply chain, each serving specific functions in protecting and presenting products.
Definition: Primary packaging - or "retail packaging," is the packaging that directly encloses the product. It is the layer of packaging in direct contact with the product and is often the first packaging layer the consumer interacts with.
Purpose: The primary packaging serves several purposes, including protecting the product while providing information (such as product details, usage instructions, and branding) and enhancing the product's presentation.
Definition: Secondary packaging is the outer box that holds together and protects multiple units of primary packaging and is designed to facilitate transportation, storage, and display of the individual primary packages.
Purpose: Secondary packaging provides additional protection during shipping, helps organize and handle multiple units at once, and often serves as a platform for branding and marketing messages.
Function: Primary packaging is in direct contact with the product and protects, contains, and presents the individual unit. On the other hand, secondary packaging is designed to hold and safeguard multiple units of primary packaging during transportation and storage.
Consumer Interaction: Consumers directly interact with primary packaging when using the product, whereas secondary packaging is removed before product use.
Understanding the difference between primary and secondary packaging isn't just a handy tip; it helps when chatting with your corrugated manufacturer to ensure that your products are well-protected and in harmony with consumer expectations.
For more insights on optimizing your retail packaging & display distribution and brokerage services, contact WCD today at (562) 695-9295. We're ready to assist you in taking your retail packaging & display game to the next level.